Rattler is a tasteful, if sometimes irreverent, noisemaker on emerging music, art, and culture for fun-loving people of all stripes.

Our in-house authors:

Jack Rush

Jack Fretta

 The Birth of Rattler

At first we were just shooting the breeze about music, cinema, and culture like anyone does among friends in the Spring of 2018, but at least among the friends which I most respected and sought out for their good taste in music, books, cinema, and the like, there was always a general frustration and all-too-frequent eye-rolling about what we considered the pollution of the airwaves and cyberspace. That’s when it hit me that perhaps with a bit of tasteful but sometimes irreverent “noisemaking”, some under-appreciated high-quality creators and talented innovators could benefit from a publication focused not on the prevailing diet of cheap “junk-food” content, but rather, on a curated offer which could be appreciated not just by a niche of influencers and tastemakers, but by fun-loving people of all stripes. That’s right, tasteful, but fun-loving noisemaking, and hence the idea of Rattler was born. The idea is not to be snobby or prudish about it; to the contrary, if anything it’s all about showcasing the less “famous” and “elite” to bring undiscovered talent and quality to a larger audience of trendsetters and fun-loving people of all stripes, if not the masses. Not-too-mention, just to be true to our fun-loving and “street-wise” philosophy, and to show that we don’t take ourselves too seriously, we’ll even sprinkle in some gossip from time to time without descending all the way into the gutter. Giddy-up!