Giselle: HEARTBREAK
Giselle Builds a Dark Fantasy World Around “HEARTBEAT”
by Jack Rush
Giselle takes a world-building approach to “HEARTBEAT,” pairing the track with an underground short film that feels closer to experimental cinema than a standard music video. Casting herself as a druid-like witch caught within a wolfpack, Giselle uses fantasy to explore what happens when loyalty to a group begins working against the individual.
The visual gives “HEARTBEAT” an unusual narrative framework. Giselle walks viewers through the existence of her supernatural character, using witchcraft, pack mentality, and ritualistic imagery to establish a world with its own rules. At first, the wolfpack represents community and belonging. As the story progresses, however, that relationship becomes something she needs to escape.
It is the idea of the pack that gives the project its most interesting dimension. There is an expectation that belonging is inherently positive, but “HEARTBEAT” challenges that assumption. A community can provide protection while simultaneously limiting the person inside it. Giselle’s departure becomes less about rebellion for its own sake and more about recognizing when loyalty has reached its expiration date.
Presented through the language of underground fantasy filmmaking, the concept also allows Giselle to push her artistry beyond the song itself. The costumes, character development, and supernatural setting turn the release into a piece of visual storytelling rather than simply providing imagery to accompany the music.
“HEARTBEAT” ultimately works as a story about separation disguised as dark folklore. Giselle does not portray independence as clean or comfortable. Leaving the wolfpack means abandoning familiarity and stepping into uncertainty.
That makes the short film’s fantasy premise surprisingly relatable. Sometimes growing into yourself requires recognizing that the people you once ran with are no longer headed in the same direction.
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